Lawrence Wu joined the Detroit Medical Center as Group Director of Marketing in July of 2023. In this position, he oversees marketing strategy, brand management, and implementation of all local marketing activities.

Lawrence has more than 20 years of experience in marketing and consumer insights in various industries, including healthcare, automotive, and technology. Prior to joining the DMC, he served as Head of Marketing for Beaumont Health responsible for brand & service line marketing, social & digital engagement, content strategy, creative services, research & analytics, and physician liaisons. Before joining the healthcare industry, he held positions at J.D. Power, Ipsos, Accenture, and Kraft Foods.

Lawrence earned his bachelor’s degree in economics, and his MBA from the University of Michigan. A native of Michigan, he was born in East Lansing, MI.