The Detroit Medical Center (DMC) announced today that effective immediately ProCare Health Plan Inc., a Detroit-based Health Maintenance Organization (HMO) that offers health care coverage to Medicaid beneficiaries in Wayne County, has undergone a rebrand and will now be known as Harbor Health Plan. Harbor Health Plan is affiliated with the Detroit Medical Center (DMC).
The Harbor Health Plan products include Harbor Health (Medicaid HMO), formerly ProCare Health Plan Inc. (HMO) and, newly added, Harbor MICHILD. As part of its growth strategy, Harbor Health Plan will also be adding a Medicare Advantage product in 2014.
“We took this major step in 2012 with the acquisition of ProCare, now Harbor, to provide our members with the highest quality of healthcare, leveraging our affiliation with the DMC,” said Dr. Greg Berger, Chief Medical Officer, Harbor Health Plan. “The addition of the MICHILD offering made strategic sense given our strong commitment to children and our affiliation with DMC Children's Hospital of Michigan."
“Harbor Health Plan is a name that we all can be proud of and represents our commitment and unwavering dedication to provide exceptional customer service and quality hospitals and physicians that serve the unique needs of the population and health challenges in our communities,” said Carrie Harris-Muller, Senior VP and President & CEO of Harbor Health Plan, Inc. “The new name and brand appearance represents the mission of the organization focusing on health, happiness, hope, harmony and honesty.”
For more information, visit www.harborhealthplan.com or call 1-800-543-0161.