Our day at the 140 Characters Conference (Twitter hashtag: #140conf) in Detroit was a day well spent. Julian Bond (Twitter Name: @Julian_Bond), head of the DMC Social Media Team was invited down to the one-day conference this past Wednesday to talk about our social media efforts.
The 140 Character Conference in Detroit was a conference focused on the use of the social media application Twitter and provided a platform for the worldwide Twitter community to "listen, connect, share and engage with each other" while collectively exploring the effects of the emerging real-time internet on business (140 Characters Conference Home page http://detroit.140conf.com).
With each speech or panel conversation only ranging from 10-20 minutes in length, you can imagine the rapid speed and intensity buzzing around the room. Ten minutes challenges the speaker to make their point and make it fast, leaving no room for idle chit-chat. In a way, this refined method of presentation keeps the fast-paced social networkers alert and on their toes.
Our intentions were surpassed after the first group of speakers. The amount of knowledge and information was enough to give your head an ache from an information overload. Luckily, there were couches and open spaces for individuals to take a mental breather or switch gears from absorbing to exchanging and conversing.
During the conference, we met with a plethora of fantastic Detroiters who presented at the event which included: Stephen Clark, WXYV-TV 7 (@sclarkwxyz), Dave Murray, Social Media Club Detroit (@DaveMurr), Shannon Paul, Blue Cross Blue Shield Michigan (@ShannonPaul) and the BCBSM Panel, and Charlie Wolberg, Curve Detroit (@CharlieCurve).
Being one of the first hospital organizations to present at the #140conf, we were definitely honored to share our story. The Detroit Medical Center (@DMC_Heals) had the pleasure of talking about our success with social media and how we connected to our audience.
The presentation included highlights about our popular ICU-2 Hand Washing video and the Live Surgery Tweet.
The ICU-2 Hand Washing video challenged the nurses, doctors, and healthcare individuals of the Intensive Care Units with each DMC hospital to create a dance about hand-washing in order to stimulate continued hand hygiene throughout DMC. The result was a success! Internally, the video was a viral sensation! The video was promoted externally ONLY VIA SOCIAL MEDIA and discovered by the Detroit ABC-affiliate Channel 7 Action News. Days later, 7 Action News broadcasted a piece on their Health Edge segment for all of southeast Detroit to see.
The Live Surgery Tweet consisted of broadcasting a surgery LIVE as it happened. We went to DMC Huron Valley-Sinai Hospital (@DMC_HuronValley) to meet with Dr. Philip Schmitt, a renowned hip doctor. That day, we attended a Birmingham Hip Resurfacing procedure and successfully tweeted the event from beginning to end.
Overall, the audience support for our talk at the 140 Characters Conference was both astonishing and amazing. "We wondered how many people would interact or even accept this idea, said Dan Fuoco (@DanFuoco), Public Relations/Marketing/Social Media at DMC. "This day reassured us that these live tweets are something that the public is interested in and would like to learn more about."